Email marketing revenue is projected to exceed $9.5 billion in 2025, and it's clear that email remains a powerhouse for businesses worldwide. A 2023 poll revealed that over half of marketing professionals reported a 100% improvement in their campaign ROI.
Weighing the pros and cons of Outreach and Salesloft, and you still can’t decide which one to choose? We’ve got your back. Check out our robust comparison between those two platforms, all the pros and cons to consider, honest users’ reviews, and an alternative that you may want to take into account.
Still landing in spam – even with a warm-up tool? That’s more common than you think. You’re sending cold emails, you’ve set up SPF and DKIM, and maybe you’re already using something like Warmbox. But your messages still aren’t reaching the inbox. So what’s missing?
When organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.
Sales automation tools are a huge time-saver. While there are no one-size-fits-all solutions, there's enough choice to pick one that will be just right for you. And sometimes you can get them for less - like this Black Friday season. Take a look of some of the offers I've collected for you.
To get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
You can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.